[I don't make things look pretty]
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[print]

My career started down a very traditional print path. While I find myself working on print less and less it's still a medium I love working in, especially if the piece ties into a larger campaign or omni-channel experiences.

Cambria Luxury Yacht Brochure

Cambria Luxury Yacht Brochure

As a leave-behind from a yachting tradeshow this piece needed to bring only the high-level talking points about Cambria. In this market, pictures spoke louder than words. Printed on a thick, smooth-finish cover stock that was so soft you wanted to cuddle with it, and finished off with a spot UV varnish, this piece had a lot of sparkle going for it. If you can't dazzle them with brilliance...

Cambria Luxury Market Brochure

Cambria Luxury Market Brochure

To showcase the beauty of Cambria to builders and designers of luxury market condos, I created this brochure featuring photography of the London Holiday House. The minimal copy specifically focused on the craftsmanship and design versatility the Cambria product and the brochure aesthetic mimics these qualities with a thick, high quality stock, and luxurious digital spot gloss coating. This new type of digital coating gives a printed pieces a palpable luster. 

Cilento Photography Brochure

Cilento Photography Brochure

As this boutique photography studio grew, they expanded their service offerings to include Wedding photography. This brochure tied into a stylistically similar feel as the main service offered by Cilento Photography (high school senior portraiture) but I also wanted to ensure it didn't feel too divergent from competitors in the category. 

Sun Country - Gophers Stadium Seats

Sun Country - Gophers Stadium Seats

As part of a Sun Country sponsorship of Gophers Hockey, I had to come up with a unique way to make Sun Country memorable at game time. The ‘First Class on the Glass” promo featured two first class seats from a Sun Country Airlines plane, reupholstered in Sun Country orange and placed in the front row for prime hockey watching. Gopher hockey fans were asked to enter a Social Media contest in the first period to receive a Sun Country upgrade featuring the front row seats and a personal flight attendenants to cater to all their snacking needs. The high visibility of the chairs in conjunction with the in-game promo video made this a very successful promo.

Sun Country Airlines - Gophers Stadium Stairs

Sun Country Airlines - Gophers Stadium Stairs

As part of a Sun Country Airlines sponsorship with Minnesota Gophers Hockey there were a number of take-over elements through out the stadium, but this was by far the largest. The stairwell-turned-runway made a huge statement as the crowd filtered into the stadium. I was fun coming up with the concept...waiting for the progress bar of this large of an art file was not nearly as much fun.

Cambria - London Knights Wall Mural

Cambria - London Knights Wall Mural

Cambria sponsored the London Knights at the The John LaBatt Centre in London, Ontario. Within the Suite area of the stadium there is a large feature wall where this mural appears. I had to find a way to blend the two brands so that the wall didn’t feel too much like an advertisement. The copy line, in conjunction with the subtle Cambria dragon shadow of the hockey player balanced out the two brands nicely.