As a manufacturer of quartz countertops, Cambria boasts a wide variety of designs (the pattern of color that appears on the countertop. Every Cambria design is inspired and named after a region in Wales (the family owned company has a Welsh heritage). This video aimed to merge the designs with their Welsh region.
The challenge here was to work together with the copywriter, editor and 3D animator to ensure the concepts the writer and I came up with were actually able to be executed on. Using a combination of stock footage, 3D models and custom built models the final video showcases the Cambria ‘stone’ in its ‘natural’ environment.
Used within the website, the page described the family heritage, the detail within the designs and the overall quality that can be expected of the final product. Selecting a design becomes a very personal decision, reflective of the personality of that individual consumer. The back history for each design helped them have even more of a story to share when they show off their final decision.