[I don't make things look pretty]
Cambria Design in Mind.jpg

[design in mind]

[design in mind]

Business-to-business advertising had historically not been a large focus for Cambria. In an effort to create content to support this category, we were able to take advantage an industry trade show focused on interior designers of commercial spaces. With a run-and-gun crew we were able to interview a handful of designers focusing our questions in on the variety of value propositions Cambria offers to their industry.

The resulting videos were leveraged in social media posts, blog posts, web pages and Youtube to aid in both social sharing and organic discoverability online.